Purple Toothpaste, Smile Toothpaste, or Oris Toothpaste: Which Is Right for Your Smile?

Purple toothpaste is everywhere right now, but knowing how it stacks up against Smile toothpaste and Oris toothpaste helps you spend your money on the formula that actually fits your teeth.

Updated 3 Aug 2026 4 min read 7 sections

My Smile smile toothpaste tube for daily teeth cleaning — Smile toothpaste$11.99Image from the merchant

Purple toothpaste is one of the most searched oral-care products of the past two years, and for good reason: it works differently from every other whitening formula on the market. Before you buy, though, it helps to understand how it compares to smile toothpaste and oris toothpaste, the other two standout formulas in the My Smile lineup, so you can pick the one that matches your goals.

What Purple Toothpaste Actually Does

Most whitening products bleach or abrade stains away. Purple toothpaste takes a completely different approach: it uses color-correcting pigments (typically violet) to neutralize yellow tones on enamel, the same way a purple shampoo cancels brassiness in blonde hair. The result is a brighter-looking smile immediately after brushing, without any bleach touching your enamel.

What Is Purple Toothpaste & How Does It Work? covers the science in plain language if you want a deeper explainer. The short version: it is optical correction, not chemical whitening, so the effect is cumulative and subtle rather than dramatic overnight.

Key things to know before buying:

Results are visible right away but build over consistent daily use
It does not replace professional whitening for deep intrinsic stains
Most formulas are low-abrasion, which is gentler on sensitive enamel
The violet tint rinses away; your teeth do not stay purple

How Smile Toothpaste Compares

Smile toothpaste is built around a more traditional whitening approach, targeting surface stains from coffee, tea, and red wine with a polishing-focused formula. If your main complaint is dullness or everyday staining rather than a yellow undertone, smile toothpaste is often the faster route to a noticeable lift.

My Smile teeth whitening pen for portable on-the-go whitening — Teeth whitening pen$18.95Image from the merchant

It also tends to work well alongside active whitening tools. Pairing it with a teeth whitening pen or a teeth whitening light lets you address both surface stains and deeper discoloration at the same time, which is something a single formula cannot do on its own.

How Oris Toothpaste Fits In

Oris toothpaste leans into enamel care and sensitivity support alongside whitening. If you have had discomfort with peroxide-based products in the past, or if your dentist has flagged enamel thinning, oris toothpaste is worth a look before you reach for anything more aggressive.

My Smile water pick oral irrigator for teeth and gum cleaning — Water pick$64.99Image from the merchant

It is also a solid daily-driver option for people who use a water pick or retainer, where gum health and overall oral hygiene matter as much as shade.

Side-by-Side Comparison

Feature	Purple Toothpaste	Smile Toothpaste	Oris Toothpaste
Whitening method	Color correction	Surface polish	Gentle whitening + enamel care
Speed of visible result	Immediate (optical)	Gradual	Gradual
Best for	Yellow undertones	Everyday staining	Sensitivity or enamel concerns
Pairs well with	Whitening pen, whitening light	Whitening light	Water pick, retainer care

No single formula wins outright. The right one depends on the specific problem you are trying to solve.

Purple Toothpaste Benefits, Side Effects, and What the Research Says

The main purple toothpaste benefits are immediacy and gentleness. Because there is no abrasive or bleach doing the heavy lifting, most users with sensitive teeth tolerate it well.

The side effects to watch for are mild and uncommon:

Temporary violet tint on gums or tongue, which rinses away
Over-toning if used too frequently (a slightly cooler, grayish look), similar to over-toning hair
Not a substitute for fluoride toothpaste if your dentist has recommended fluoride for cavity prevention

If you are weighing purple toothpaste against a full whitening system, know that the color-correction effect addresses appearance, not stain depth. For stubborn staining, layering it with a whitening pen or whitening light will get you further than any single product.

How to Build a Full Whitening Routine

Getting consistent results usually means more than one product working together. Here is a practical routine depending on your priority:

For optical brightening day-to-day:

Brush with purple toothpaste morning and night
Use a teeth whitening pen on target spots two to three times a week
Add a water pick to clear plaque from areas that dull your smile

For deeper stain removal:

Use smile toothpaste as your daily driver
Run a whitening light session a few times a week
Keep a teeth whitening pen on hand for touch-ups between sessions

For sensitivity-first whitening:

My Smile retainer cleaner tablets for daily dental appliance cleaning — Retainer cleaner tablets$18.89Image from the merchant

Start with oris toothpaste daily
Introduce a whitening pen gradually, once every few days
Use a retainer cleaner or retainer cleaner tablets if you wear any dental appliance, since plaque on appliances transfers back to your teeth

You can grab the current discount code at the My Smile coupon page to save across the full routine.

Who Should Buy Which Formula

Purple toothpaste suits anyone who wants an immediate, gentle optical boost and does not want to use bleach or abrasives daily. It is popular with people new to whitening who want to ease in.
Smile toothpaste suits consistent coffee or tea drinkers with surface staining who want steady, progressive results alongside their regular brushing habit.
Oris toothpaste suits people with sensitivity history, those in active orthodontic treatment, or anyone who prioritizes enamel health alongside cosmetic improvement.

All three work best as part of a routine rather than a one-time fix. For the latest pricing and to see which is currently discounted, check the My Smile store page before you order.

Questions

Does purple toothpaste actually whiten teeth or is it just a visual effect?

Purple toothpaste uses color-correcting pigments to neutralize yellow tones optically, so the brightening effect is real but different from chemical whitening. It does not lift deep intrinsic stains the way a peroxide-based product or whitening light does, but many users see a noticeably fresher look right after brushing.

Can I use purple toothpaste every day?

Most formulas are designed for daily use, but using it too frequently can over-tone enamel, giving teeth a slightly cooler or grayish appearance, similar to over-toning blonde hair with purple shampoo. Starting with once daily and adjusting from there is a safe approach.

What is the difference between smile toothpaste and oris toothpaste?

Smile toothpaste focuses on polishing away surface stains from food and drink, making it a good pick for everyday discoloration. Oris toothpaste leans into enamel protection and sensitivity support alongside whitening, which suits people who find standard whitening formulas uncomfortable.

Should I pair a whitening toothpaste with a teeth whitening pen or whitening light?

Yes, combining a toothpaste with a teeth whitening pen or a teeth whitening light addresses both surface staining and deeper discoloration, which a single product usually cannot do alone. Just introduce new products gradually if you have sensitive teeth.

Is purple toothpaste safe for people with sensitive teeth?

Because most purple toothpaste formulas are low-abrasion and bleach-free, they are generally gentler on sensitive enamel than traditional whitening pastes. If you have significant sensitivity, pairing it with oris toothpaste on alternate days or using a retainer cleaner to maintain overall oral hygiene can also help.

Where can I get a discount on My Smile toothpaste products?

You can find the current My Smile discount code and check live pricing on their coupon page. The site regularly runs sitewide offers across toothpaste, whitening pens, whitening lights, and the full oral care range.